Attendees enter the Apple Developers Conference in San Francisco, Monday, June 11, 2012. Apple CEO Tim Cook is expected to show off new iPhone software and updated Mac computers and provide more details on future releases of Mac software when he kicks off the company's annual conference Monday. (AP Photo/Paul Sakuma)
FILE- In this Wednesday, March 7, 2012, file photo, Apple CEO Tim Cook announces a new iPad during an Apple announcement in San Francisco. Apple CEO Tim Cook is expected to show off new iPhone software, updated Mac computers and provide more details on future releases of Mac software when he kicks off the company's annual conference for software developers on Monday, June 11, 2012. (AP Photo/Paul Sakuma)
A line of attendees wait to get inside for the keynote at the Apple Developers Conference in San Francisco, Monday, June 11, 2012. Apple CEO Tim Cook is expected to show off new iPhone software and updated Mac computers and provide more details on future releases of Mac software when he kicks off the company's annual conference Monday. (AP Photo/Paul Sakuma)
A line of attendees wait to get inside for the keynote at the Apple Developers Conference in San Francisco, Monday, June 11, 2012. Apple CEO Tim Cook is expected to show off new iPhone software and updated Mac computers and provide more details on future releases of Mac software when he kicks off the company's annual conference Monday. (AP Photo/Paul Sakuma)
New iPhone and Mac software and updated Mac computers were among the highlights Monday at Apple Inc.’s annual conference for software developers. The updates include Apple’s own mapping service, better integration with social networks and an improved virtual assistant in Siri. The Worldwide Developers Conference …