Kane County announces social media effort to connect local residents
By Matt Brennan For Sun-Times Media November 12, 2013 4:02PM
This screen shot shows the main page of the Kane County Connected website. | Staff
Updated: December 14, 2013 6:24AM
GENEVA — Kane County announced its initial efforts on Tuesday to build a social media presence designed to unite county residents.
The program is called Kane County Connected (www.KaneCountyConnected.com), and it’s designed to unite people with similar interests and passions. There are 10 networks: athletes, employers, gardeners, global ambassadors, green advocates, moms and dads, pet owners, taxpayers, youth and veterans.
“We’re drawn to people with like minds who share our interests,” program coordinator Cheryl Maraffio said.
The effort began in July, and it now has about 1,000 “likes” on the main Facebook page.
The effort differs from various other PR campaigns in one main way, according to county board Chairman Chris Lauzen.
The content geared at the various groups is written to promote individuals’ interest and not to promote the county, according to Lauzen.
“It’s about what we do as citizens and constituents, and what we can do to live more prosperous lives,” he said.
When Lauzen took over the chairmanship at the beginning of 2013, the county opted to go without a lobbyist or traditional press person. The program is being partially funded through savings in other areas, Lauzen said.
When the county board approved the program, Lauzen said he wanted to see the program achieve 1,000 likes as it strived to strengthen these individual online communities.
It has now done that, and he wants to see the county keep working toward connecting people wielding a positive impact within the community.
County board member Kurt Kojzarek (R-Gilberts) said the site would be a great place for younger people to receive news on county events in an aggregated format.
“The more and more we are talking to the younger generation, they’re getting their news from these kinds of places,” he said.
Kane County Interim Animal Control Director Robert Sauceda said that the Kane County Connected program already has helped several dogs become rescued.
“I’m very excited about what this does and the opportunities it opens up for us,” he said.
The website also features a calendar where various local events and activities can be promoted in front of a larger audience.