Campaign touts Sherman’s Center for Cancer Care
By Julie Mullen For The Courier-News January 18, 2011 3:06PM
Updated: September 24, 2012 6:25AM
ELGIN — Approaching its first anniversary, the Center for Cancer Care at Sherman Health is fully up and running, and is reaching out to educate the community about its treatment and prevention offerings.
A new marketing campaign, titled “The Power of Partnership,” highlights the many resources Sherman Health has pulled into its 15,000-square-foot facility, at Randall and Holmes roads.
The standalone, state-of-the-art center — found on the grounds of Sherman Hospital’s main campus — provides patients with prevention and detection, advanced clinical care, and research based on University of Chicago Medical Center protocols.
“We kept hearing from the community that our cancer care center is the best-kept secret,” Sherman Health marketing director Christine Priester said. “We felt it was time to share that with everyone in the region.”
The center has partnered with the American Cancer Society to provide patients with education and access to wigs and other personal specialty items. Radiation oncology is delivered by University of Chicago Medical Center faculty oncologists, and a 100 percent oncology-certified nursing team.
“The campaign highlights the important partnerships we create between our care team and patients,” Priester said. “All of these partnerships allow us to provide the best possible care.”
The center also features private and semi-private chemotherapy rooms, and an onsite pharmacist.
What is being called a “robust partnership” with the American Cancer Society has resulted in the onsite “Look Good, Feel Better” appearance program; Sunrise Life Center wig boutique; “Road to Recovery” transportation program; and Cancer Resource Room and library.
Online tours of the newer facility are available at the center’s website, ShermanCancerCare.com, putting patients at ease before they even reach the facility’s front doors, Priester said.
The website provides information and resources, introduces the care team, and contains a blog for patients and visitors to share their experiences.
The Power of Partnership theme also is being used as a motivational tool for patients, according to Mary Gleason, a registered nurse and director of the Center for Cancer Care.
Many of the walls in the center feature images of nature, and phrases such as “Be Empowered” and “Experience the Power.”
“The new look of the Center for Cancer Care is truly an inspiration for our patients and visitors,” Gleason said. “Patients often read the phrases on the walls before and after treatment for motivation. It is an emotional and beautiful experience.”
But prevention and early detection remain the best ways to fight the disease, which affects 1.5 million people in the U.S. each year, Priester said.
“We’re committed to creating the future of cancer treatment and prevention,” she said. “Whether through our partnerships ... or our participation in clinical trials, we’re working to give our patients the cancer-fighting tools of tomorrow today.”