Numbers looking strong for last weekend’s Elgin ‘Nightmare’
By Mike Danahey firstname.lastname@example.org @DanaheyECN on Twitter October 31, 2013 12:56PM
Mark O'Dette of Bartlett get made up as a zombie for Elgin's Nightmare on Chicago Street Oct. 26. | Sun-Times Media file.
Updated: December 2, 2013 12:29PM
ELGIN — Preliminary numbers are looking up for the city of Elgin and others behind the Oct. 26 Nightmare on Chicago Street, the downtown Halloween-time street party.
“From door sales, on-line pre-sales, and estimated number of volunteers, we had 6,015 (people attending). This however does not include the not-for-profit tickets, comp tickets, or sponsor tickets that we received that night at the gate,” Elgin Special Events & Community Engagement Coordinator Barb Keselica stated in an email.
Keselica stated the latter ticket sets were still being tallied, guessed the total number of people at the event was close to 7,000, and she hoped to have an exact number later.
In terms of expenses, Keselica said that information would be available next week.
“Our pay period for the past two weeks ends on Saturday and is due to HR on Monday. So I won’t know labor costs until next Thursday. I am also waiting on some expenses from the committee for reimbursements,” Keselica said.
Keselica estimated costs for the event without labor to be $70,000, but “the labor cost is one of my biggest costs for the event, so without that it will paint the wrong picture.”
As for revenue, the event brought it $63,970, including funding from sponsors, pre-sale, door sales, and revenue from vendors and merchandise sales.
Nightmare on Chicago Street is the biggest of the annual events the city sponsors. In 2011, the first incarnation of Nightmare on Chicago Street drew about 4,000, and last year about 6,500 people came downtown for the Nightmare, Keselica said.
This year’s budget from the city was $85,000 — or $5,000 more than 2012 to pay for a second stage and some additional marketing. The event this October had close to 20 businesses sponsoring it.
Last year, “between sponsors, vendors, merchandise sales, and tickets we brought in $60,000. This does not include the sales tax from the businesses or any additional revenue they brought in that night. So, overall, the city’s investment was $20,000,” Keselica said.