East Dundee selects village resident as marketing director
By Erin Sauder For Sun-Times Media October 16, 2013 5:04PM
Karen Blair is East Dundee's new marketing director.
Updated: November 18, 2013 7:26AM
EAST DUNDEE — An East Dundee resident will take the helm as the village’s new Dundee marketing director.
Trustees were unanimous in their decision this week to move forward with Karen Blair, one of three applicants for the new administrative position.
Officials decided to add a downtown coordinator to the employee roster to help with marketing efforts, long-range planning and other activities.
Blair, who has lived with her family in East Dundee for 16 years, will be responsible for developing an overall marketing plan, overseeing and coordinating all community event activities, and will work toward coordinating the efforts of the Central Business District. Officials said Blair comes with a wealth of experience coordinating community special events, event sponsorship, fundraising and marketing of both a business and a local area municipality.
In addition, Blair co-owns and oversees the local marketing efforts of a family-owned restaurant business that has been successfully operating in the Fox Valley for the past 10 years, officials said. As a business owner, she contributed to the business community as a director on both the Economic Development Council and the local chamber of commerce.
“We’re grateful to live in this area and are ready to give back in whatever way we can contribute,” Blair said. “I am looking forward to serving the community in this role, especially during this period of downtown redevelopment.”
Officials have reached out to West Dundee to see if the village would be interested in making the position a cooperative effort.
Village Administrator Robert Skurla said West Dundee officials are still considering the matter.
But he said Blair will still have enough to do if her only focus is East Dundee.
“Frankly, if West Dundee gets to the point where they say, ‘We just cannot participate financially right now,’ there are plenty of other things (Blair) can do to fill her time,” he said. “We’re not worried there won’t be enough things on the East Dundee side if West Dundee chooses not to participate.”
East Dundee has come to a handshake agreement with OTTO Engineering President Tom Roeser to fund Blair’s position until the end of the current fiscal year. The village’s commitment would be up to $40,000. If West Dundee chooses to participate, the villages would work together to split the costs starting in the new fiscal year beginning May 1, 2014.